Follow-up is a vital part of your business. Customers want to know that you appreciate them purchasing from you. Sending a quick thank you message or email when they order, letting them know that their order has shipped, and a quick little message when the order is delivered are great ways to let them know that you appreciate them supporting your business. Tracking when a customer orders, what they order, a few notes on colors/styles/sizes they use, if they have hosted a party, and even how you met them can help you personalize your messages to your customers. This kind of follow up lets the customer know that you are paying attention and getting to know them as an individual and not just another sale. This also allows you to know when a customer may need new weekly inserts or a note insert if it has been awhile since they have ordered one.
Follow-up can happen by message/email/text/call, but can also be done in your VIP group if you have one. If you don’t, it is something to consider as it allows you to continue to connect and bond with your customers as well as share exciting new releases when they happen, all in one place. This of course is not the only place that follow up should happen, but it is a great tool to have for your business.
However you decide to follow-up, being consistent and genuine is the best way to support your customers and grow your business.